Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Google Pixel, Facebook Portal, Etsy and more
A few highlights: Google says its Pixel 6 smartphone is “for all you are.” Facebook wants you to “give the gift of a deeper connection” with Facebook Portal. And Etsy, meanwhile, wants you to “give more than a gift.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Grey's Anatomy, Lifetime
Brand Overview for Last 30 Days
Impressions:
823,684,655
(7% of industry)
Est. TV Spend:
$5,332,747
(5% of industry)
Interruption Rate: 1.49%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Olympus Has Fallen, TNT
Brand Overview for Last 30 Days
Impressions:
930,878,959
(22% of industry)
Est. TV Spend:
$33,945,989
(33% of industry)
Interruption Rate: 4.35%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: FOX & Friends First, Fox News
Brand Overview for Last 30 Days
Impressions:
57,068,519
(4% of industry)
Est. TV Spend:
$1,080,507
(4% of industry)
Interruption Rate: 1.55%
Attention Index: 128 (28% fewer interruptions than avg.)
Premiered on: FOX and Friends, Fox News
Brand Overview for Last 30 Days
Impressions:
36,251,119
(1% of industry)
Est. TV Spend:
$175,793
(1% of industry)
Interruption Rate: 1.06%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: All American, CW
Brand Overview for Last 30 Days
Impressions:
3,614,801,622
(29% of industry)
Est. TV Spend:
$55,529,544
(31% of industry)
Interruption Rate: 2.20%
Attention Index: 102 (2% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
