Watch the newest commercials on TV from Duluth Trading Company, Capital One, Macy’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Duluth Trading Company pays tribute to Mrs. Claus. Samuel L. Jackson has some advice for Mr. Claus in the latest from Capital One. And in a fanciful Macy’s commercial, a daughter figures out exactly what to get her father. (Ad Age’s Adrianne Pasquarelli has the backstory on the campaign: “A girl steps into her dad’s shoes in Macy’s holiday ad.”) Today's TV Ad Highlights Data provided by iSpot.tv Amazon: The Show Must Go On Premiered on: The NFL Today, CBS Amazon data for the last 30 days Impressions: 3,829,849,248 (40% of industry) Est. TV Spend: $73,157,085 (60% of industry) Attention Score: 94.64 Attention Index: 123 (23% fewer interruptions than avg.) Macy's: Holidays: In Dad’s Shoes Premiered on: George Lopez, TBS Macy's data for the last 30 days Impressions: 1,297,555,592 (11% of industry) Est. TV Spend: $10,113,227 (6% of industry) Attention Score: 93.29 Attention Index: 128 (28% fewer interruptions than avg.) Dick's Sporting Goods: Holidays: Night at the Distribution Center Premiered on: The Real Housewives of Potomac, BRAVO No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Capital One Shopping: Holiday: Late Night Premiered on: College Football, ESPN Capital One Shopping data for the last 30 days Impressions: 11,614,917 (<1% of industry) Est. TV Spend: $1,042,251 (1% of industry) Attention Score: 97.58 Attention Index: 165 (65% fewer interruptions than avg.) Duluth Trading Company: Mrs. Claus Premiered on: The 2020 James Beard Awards, ABC Duluth Trading Company data for the last 30 days Impressions: 7,627,693 (<1% of industry) Est. TV Spend: $295,575 (1% of industry) Attention Score: 98.50 Attention Index: 185 (85% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Duluth Trading Company, Capital One, Macy’s and more

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