In today’s fast-changing, location-agnostic business environment, culture building can feel like a particular challenge. By using advancements in artificial intelligence and applying social awareness lessons from diversity, equity and inclusion initiatives, members of The List argue, companies can begin to future-proof their business across talent acquisition, cross-functional collaboration and customer engagement using “culture” as a tool.
For the sixth year of The List, Ad Age and our partners at Meta brought together a collective of marketing and advertising leaders to examine the most pressing issues confronting the industry and to propose potential solutions. In this first article from The List 2024’s edition of “The Modern CMO Playbook,” members discuss innovative approaches for building an adaptive culture that aligns corporate goals with employee well-being and redefines customer engagement using AI-driven insights. (On Monday, Oct. 7, List members Jenna Berg, Marissa Nance, Suzanne Powers and Kwame Taylor-Hayford joined the panel “Behind the CMO Curtain: Building Communities and Cultivating Ecosystems,” moderated by Ad Age Studio 30 Editor John Dioso, in The Female Quotient’s Advertising Week New York Equality Lounge to discuss takeaways from this article. See video below.)