GM Stays the Course With 'First' Detroit 'Style' Show

The deal: General Motors Corp. hosted its first "GM Style" event at the North American International Auto Show in Detroit. But the event, which features celebrities and concept cars strutting down a catwalk, has been executed five other times under the "GM Ten" name in Hollywood. The result: The same format and some of the same celebrities year in and year out may no longer be innovative enough for a company that really needs to make itself stand out.