Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. And to get the latest news as it happens, sign up for Ad Age newsletters here, including CMO Strategy.
Diet resolutions, squashed
It’s still early enough in the new year that people may be sticking to healthier diets. Frito-Lay is vying to get consumers to break those resolutions. On Tuesday, it announced Doritos Flamin’ Limon and an amped-up version of a longtime fan favorite, Cool Ranch. Today, Lay’s introduced Cheddar Jalapeño, Poppables Sea Salt & Vinegar, and the newsroom’s current new favorite chip of the decade, Kettle Cooked Flamin’ Hot. As Ad Age reporter George P. Slefo said, “These are amazing. Why did they wait so long to make them?” Lay’s is also searching for people who want their grins to appear on those “Smiles” bags, which will return this fall. Next up, surely, will be something from sibling brand Cheetos.