What's on the agenda?
Executives from brands, agencies and consulting firms will discuss a range of topics, including best practices for managing agency relationships, tactics for rethinking the structure of marketing teams, paid and unpaid media strategies that break through the clutter, what Gen Z really wants from brands and more.
Who is speaking at Business of Brands?
This year, speakers include the chief marketing officers of Keurig Dr Pepper and Chili’s Grill & Bar; founders and leaders of challenger brands such as Lone River Ranch Water and Duke’s Mayo; and consultants such as Black Glass’ Katie Klumper and Sunday Dinner’s Lindsey Slaby.
And, with Gen Z on every marketer’s mind, the conference will also feature an AMA (ask me anything) with up-and-coming Gen Z professionals. Attendees will be able to submit questions in advance of the event. (For more Gen Z perspectives, see our Gen Z Voices series.)
Last year’s speakers included college football legend Tim Tebow; the CMOs of Nissan, JP Morgan Chase, the National Women’s Soccer League, FreshDirect, Zola, Claire’s and the Los Angeles Clippers; and MediaLink CEO Michael Kassan.
How much are tickets?
Early-bird pricing ends Friday,Oct. 6, after which tickets will be $599.
Buy tickets and see the latest updates, including speakers, topics and other details, at AdAge.com/BusinessofBrands.