Brand Marketing

AB InBev is buying a Major League Pickleball team

(Anheuser-Busch)
November 08, 2022 03:52 PM

Anheuser-Busch InBev has been synonymous with big-time sports for decades. Whether it’s paying the most to be the Super Bowl’s largest advertiser with commercials featuring Clydesdales and Dalmatians or owning Major League Baseball’s St. Louis Cardinals, the brewer’s Budweiser and Bud Light brands are ubiquitous in the sports world. Leave it to AB InBev to invest in the country’s fastest-growing sport: Pickleball.

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