As retailers increase investment in augmented reality tools, new data from Jungle Scout shows that commerce won't be influenced by the technology any time soon.
According to the survey, 54% of shoppers have either never tried AR applications, like virtual try-on, or use it infrequently. But these findings vary by generation, with 68% of Gen Zers and 65% of millennials using virtual try-ons when shopping online compared with just 19% of baby boomers and 35% of Gen Xers. Jungle Scout consults with brands selling on Amazon.
Retailers have been experimenting with AR, which combines the physical with the virtual world, to help shoppers with purchasing decisions both while in-store and shopping online. This includes experiences like Amazon's "view your room" feature, which allows customers to use their camera to virtually view home furnishing products in their homes before making a purchase.