Brand Marketing

Aunt Jemima's new name will be Pearl Milling Company

The retired Aunt Jemima packaging, on the left, is being replaced by the Pearl Milling Company packaging, on the right. (Quaker Oats Company)

February 09, 2021 11:35 PM

Aunt Jemima is rebranding as Pearl Milling Company, a move that comes months after parent company PepsiCo Inc. announced plans to retire the pancake mix and syrup brand name and image, sparking a broad and brisk makeover in food branding as marketers moved to remove monikers and images with racist undertones.

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