Bud Light sales have gone from bad to worse as the Dylan Mulvaney controversy continues to draw headlines, new figures show, leaving the brand with the task of mending fences with distributors and finding a way forward.
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Sales volume for Bud Light tumbled by 21% in the week ended April 15, according to Bump Williams Consulting figures cited by Beer Marketer’s Insights.
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Still worse for Bud Light, its volume was absorbed almost entirely by rivals Coors Light (up 10.6%) and Miller Lite (up 11.5%) over the period. Coors Lite and Miller Lite’s dollar sales soared 17.6% for the week while Bud Light’s fell by 17%, Beer Marketer’s Insights reported. These figures followed an 11% Bud Light volume decline for the week ended April 8, the first week following the protests to the trans influencer’s Instagram post showing her face on a can of Bud Light.