Rokt’s marketing includes a partnership struck earlier this year with Formula One’s Oracle Red Bull Racing, involving a diversity effort that includes the recruitment of females for the Oracle Red Bull Racing Esports team.
But internally, Rokt has dealt with its own diversity issues, including allegations of misogynistic and sexist conduct. Many of the allegations were documented in a lengthy story published in March by Business Insider based on interviews with current and former employees, including details of a 2020 incident. That incident involved a virtual company-wide meeting that included the use of a photo of an employee posing in blackface as Michael Jackson at an event in 2012.
Rokt in a statement to Ad Age said: “While we cannot comment on individual matters regarding former employees, we take pride in developing a diverse workforce and a safe and comfortable environment for all employees.”
Rozen said, “I can’t comment on things I wasn't here for nor part of.” He added that “anyone who knows me and the work I’ve done to remove barriers in the business world, especially over the last couple of years, it is something I’m really excited to ensure is top of mind as we continue to move forward.”
While at Dentsu, Rozen was involved in the company’s Economic Empowerment offering. The offering aimed to combat inequities in media buying with programs meant to encourage clients to increase spending with Black-owned and diverse-owned media companies.
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CORRECTION: A previous version of the story incorrectly stated that Rozen is Rokt’s first CMO.