Brand Marketing

LGBTQ+ casting in ads is on the rise

The Norwegian postal service, Posten, showed a homosexual romance on-screen in its "When Harry Met Santa" holiday ad that was released last month. (Posten)
December 13, 2021 09:06 PM

It wasn’t too long ago that showing anything but heterosexual romance in advertising was considered taboo for many marketers—and on the rare occasion that an ad did portray openly LGBTQ+ individuals, backlash was often significant. But a new report from the Association of National Advertisers suggests that such sentiments are changing in the ad industry.

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