Subscribe
Brand Marketing

Marketing winners and losers of the week

(Bloomberg LP)
AP
By:
Adrianne Pasquarelli
ES
By:
E.J. Schultz
|
September 30, 2022 09:30 AM

This week's marketing winners, losers and newsmakers.

Featured Stories

Food & Beverage
Inside McDonald’s global marketing playbook
Food & Beverage

Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”

EW
By:
Erika Wheless
Inside McDonald’s global marketing playbook
Cannes Lions
How to convince your agency to send you to Cannes
Cannes Lions
LR
By:
Lindsay Rittenhouse
How to convince your agency to send you to Cannes
TV Upfront
Nielsen faces data glitches as TV upfront begins
TV Upfront
JN
By:
Jack Neff
Nielsen faces data glitches as TV upfront begins
Creative Agencies
How agencies can win bigger accounts—and other takeaways from Mirren Live
Creative Agencies
EL
By:
Ewan Larkin
JP
By:
Judann Pollack
BB
By:
Brian Bonilla
How agencies can win bigger accounts—and other takeaways from Mirren Live

Latest News

Harlem Globetrotters hire M+C Saatchi for 100th anniversary brand refresh
The top 5 creative campaigns to know about right now
Why almost 40% of CMOs plan to make agency budget cuts this year
Why do agencies still embrace the upfronts? Because TV still matters
Staying current is easy with newsletters delivered straight to your inbox.

See More in Brand Marketing

Why almost 40% of CMOs plan to make agency budget cuts this year
Marketing winners and losers of the week
See how brands are reacting to Pope Leo XIV’s election
Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula
Staying current is easy with newsletters delivered straight to your inbox.