How Ozempic and other weight loss drugs can upend health insurance marketing

In less than two years, Ozempic, Wegovy and other GLP-1 drugs now commonly used for weight loss have infiltrated wellness circles, health care discussions and pop culture, even earning mentions on programs such as “Saturday Night Live” and “South Park.” Delivery service Gopuff recently received backlash for promoting “Ozemic Week” as a marketing stunt.