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Brand Marketing

Panic Panties wants to do for underwear what L’eggs did for pantyhose

The three co-founders of underwear brand Panic Panties (from left): Alex Bernstein, Katherine Anne Koury, Maria Marino (Panic Panties)
PB
By:
Phoebe Bain
November 01, 2023 09:00 AM

Brands on the Rise is a regular Ad Age feature spotlighting the marketing and business tactics of successful challenger brands. Read other installments here.

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