Paris Hilton aims to change how brands view the metaverse

Paris Hilton is on a mission to change how brands approach the metaverse—not as a one-and-done game but as a social channel to build into long-term media strategies. Hilton, who proclaims herself the Queen of the Metaverse, views herself and her virtual creations as a “bridge for brands to be able to come into the metaverse because it’s obviously such a new world for so many brands and they don’t know how to come in.”