Pumpkin spice season returns—how brands are approaching it

When pumpkin spice season rolls around every year, shrieks of “already!?” reverberate through social media. True to form, a host of brands are already out with fall offerings—or at least publicizing them—even though Labor Day is still three weeks away. In a first-time partnership with Dunkin’, Goldfish has released a limited edition pumpkin spice-flavored version of its crackers. The Goldfish Dunkin’ Pumpkin Spice Grahams will arrive on Sept. 1. The Campbell Soup Co.-owned brand is doing aTikTok-first release, allowing users to buy the product on the social platform before it is rolled out in stores. Below, how other brands are getting ahead of the pumpkin spice curve—from cookies to beer. Food Oreo has announced that its pumpkin spice-flavored cookie, which was discontinued for five years and consists of pumpkin-flavoured filling between two golden cookies, will make a comeback on Aug. 15. The brand has created a community page exclusively for pumpkin spice discussions. We’re pumpkin spicing things up 🎃🍂🥧 OREO Pumpkin Spice Cookies. On shelves 8/15. pic.twitter.com/IRYsRiQHSS— OREO Cookie (@Oreo) August 3, 2022 Krispy Kreme has put out pumpkin spice cheesecake-filled donuts and a matching pumpkin spice latte, which are available until Aug. 18. Cereal brands such as Cheerios and Kellogg’s Special K have pumpkin-spice versions of their usual creations, while Jell-O has created a limited edition instant pudding reminiscent of pumpkin pie filling. Nestlé Toll House has come back with its seasonal cookie dough flavor that includes Pumpkin Spice Cookie Dough–cinnamon-spiced dough with white chocolate chips. Pennsylvania-based nut butter brand Nutty Novelties has come up with pumpkin spice peanut butter. There is even pumpkin pasta—Cup Noodles has released its limited-edition pumpkin-spice flavored noodles–a savory twist reminiscent of the pumpkin spice mac and cheese from Kraft Mac & Cheese in 2020. PUMPKIN PIE?!?!? OVERRATED!!!! PSL’S?!?!?! PLEASE!!!! BACK FROM THE DEAD, IT’S THE RETURN OF PUMPKIN SPICE NOODS (WHIPPED CREAM NOT INCLUDED)!!! 🎃AVAILABLE FOR A LIMITED TIME THIS FALL AT SELECT RETAILERS NATIONWIDE!!!! pic.twitter.com/FeqEeQ0TGU— Original Cup Noodles (@OrigCupNoodles) August 4, 2022 Drinks Starbucks and Dunkin’ have both put out their autumn menus and products, which include pumpkin spice-flavored coffees and creamers in grocery stores. Starbucks has added new products to the menu including a pumpkin cream nitro cold brew. Launching on Aug. 17, Dunkin’s menu features pumpkin spice-flavored cold brew and latte, baked goods and a new “nutty pumpkin coffee.” 7-Eleven has also come out with two seasonal pumpkin pie drinks, Pumpkin Spice Latte and Pumpkin Spice Coffee. New York-based craft brewery Blue Point Brewing released its pumpkin ales, Mother Pumpkin Ale and Big Mother Pumpkin, on Aug. 2. St. Louis-based 4 Hands Brewing Company has put out pumpkin spice imperial stout. Other products and activities On a more interactive note, personal finance website FinanceBuzz has put out a call for a “Pumpkin Spice Pundit”—meaning someone to taste-test all of Trader Joe’s pumpkin spice creations from pumpkin samosas to waffles, for a fee. It's an enviable job, at least for pumpkin lovers. Twitter users have also found pumpkin spice dish soap, while S.C Johnson-owned Glade has listed “pumpkin spice things up” scented products under its limited edition releases, ranging from candles to air fresheners. Welp...didn't think I had seen it all until today 😂 #pumpkin #pumpkinspice #dishsoap 🎃 pic.twitter.com/IDC8i6yuei— Metal🤘🏻& Petals🌸 (@MetalPetal99) August 8, 2022 Virginia-based mother and daughter health and beauty shop Ginger Voodoo has created a pumpkin spice scented body butter. View this post on Instagram A post shared by Ginger Voodoo™️ (@gingervoodoo_)

Pumpkin spice season returns—how brands are approaching it

Featured Stories