In actuality, the agency brought Lopez onto a Virgin Voyages cruise ship for a day of capturing images and video while Lopez read a “nonsensical” nine-page script to train the voice. The spot was directed by Dave Meyers of RadicalMedia, who previously shot music videos for Lopez.
As the world opens back up from pandemic restrictions, people are ready to travel again, with 76% of Condé Nast Traveler readers saying they had already traveled or planned to travel for a special event in the next year. But taking a trip with loved ones can involve a lot of coordinating and planning.
“Initially we thought we could enlist her to help get people on board to book their voyage, but that’s not really a scalable solution to have—Jennifer Lopez phoning everyone in the world to get the world to celebrate,” said Ryan McManus, chief creative officer, North America for VMLY&R. “There’s a lot of paranoid conversation around generative AI, but we wanted to have a bit of fun with it and keep it pretty nice.”
Those who want to create their own invites can go to VirginVoyages.com and answer questions including what they’d like to celebrate, where they’d like to travel and who they want to set sail with. They will then be sent a personalized invite from JenAI to share.