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Brand Marketing

Snoop Dogg and Solo Stove—3 lessons marketers can learn from the saga

Snoop Dogg in Solo Stove’s campaign
PB
By:
Phoebe Bain
January 24, 2024 11:00 AM

Solo Stove’s quick descent from viral fame following its buzzy campaign starring Snoop Dogg has left the marketing world questioning the value of celebrity endorsements and social notoriety.

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Media Agencies
WPP to rebrand GroupM as WPP Media
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Industry leaders react to the news.

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By:
Brian Bonilla
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PH
By:
Parker Herren
WPP to rebrand GroupM as WPP Media
Possible Conference
Why Possible frustrated marketers and vendors
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By:
Jack Neff
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Why Possible frustrated marketers and vendors
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Bayer launches global creative and media review
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By:
Ewan Larkin
Bayer launches global creative and media review
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Reimagined Brawny man launches a third ply, and it’s no joke
CPG
JN
By:
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Reimagined Brawny man launches a third ply, and it’s no joke

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