Brand Marketing

Under Armour’s new marketing aimed at young athletes features Tom Brady and Morgan Freeman

(Under Armour)
September 07, 2022 03:00 PM

As famed football quarterback Tom Brady considers retirement, Under Armour wants to remind young athletes that they don’t need to compare themselves to sports legends—they just need to be their own best selves. A new ad campaign called “Athlete No One Saw Coming” includes an open letter from Brady narrated by Morgan Freeman in a commercial that will air on a global scale.

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