Brand Marketing

Vitaminwater taps Lil Nas X for its biggest campaign in years

(Vitamin Water)

June 15, 2022 01:00 PM

Lil Nas X has added Vitaminwater to his growing list of brand endorsements, with the Coca-Cola Co.-owned brand using him to back its largest campaign in several years.

Featured Stories

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook

Why national park fans are getting steamy on TikTok

Why national park fans are getting steamy on TikTok

Inside Superside’s pitch deck for building brand AI models

Brand Marketing

Why brand misinformation is on the rise in the AI era—and how marketers should fight it

Brand Marketing

Adrianne Pasquarelli

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