Americans are shown an average of 4,000 advertising messages daily, and breaking through that clutter is no easy feat. In today’s advertising landscape, all media must be high-performance media. And according to leading researchers, only audio can consistently pierce through the noise.
In a recent study, media agency Dentsu evaluated how audio and video ads drive attention and action, and audio shattered expectations, attracting more attention than TV, online video, social media and display.
Audio drives more than double the attention of TV, display, and social media.¹
+67% brand choice
Audio delivers an increase in brand choice that is +67% higher than Dentsu average of other media.¹
Audio is clearly in its performance era. But even with this winning formula, many brands are underinvested in audio, and results-oriented marketers are missing out. In order to stay ahead of the pack with media planning and investments, here are the four strategies seasoned audio advertisers live by for high-performance results.
1. Optimize your media mix, so it isn’t the anti-hero.
“It's me. Hi. I'm the problem, it's me,” says your media mix. The balance of the media mix is something that marketers are always fine-tuning, and while each brand requires its own recipe of channels, marketers who are investing heavily in the channels that drive the most conversions are rising to the top. With more measurement capabilities at your disposal, powerhouse channels like AM/FM radio are showing what they can do to drive sales.