Inside Condé Nast's paid subscription plan for Bon Appétit and Epicurious recipes

Condé Nast is today launching a recipe subscription product that draws from the archives and editorial expertise of its venerable foodie brands: Bon Appétit and Epicurious. It’s the latest example of the global publishing conglomerate’s increasing focus on recalibrating its subscriber revenue mix—an effort being led by Dwayne Sheppard, Condé’s senior VP of consumer revenue. (Ad Age’s conversation with Sheppard about this strategy follows below.)