Disney has sold out of advertising for the first day of the NFL Draft, the company announced today. Few units are left for days two and three of the draft, which will air on ESPN and ABC from April 27-29. The draft will feature nearly 100 advertisers across 50 categories, four more advertisers and 15 more categories than last year.
This year’s NFL Draft was first pitched to advertisers in last year’s upfront, which accounted for 80% to 90% of sales, said Jim Minnich, senior VP of revenue and yield management at Disney Advertising. Disney confirmed ad revenue for the NFL Draft increased by 2% compared to last year’s broadcast.