"There are less than 8 million Jewish people in this country. Fewer than are watching this game," the ad reads. "They need you to add your voice."
The ad includes the hashtag #StandUpToJewishHate.
The spot will run during the first quarter of the game, which will be broadcast at 1 p.m. EDT on CBS. It is the first push in a new, multimillion-dollar campaign that will begin rolling out this spring and will predominantly focus on non-Jewish audiences across the country.
“We must do more to make people aware that antisemitism is a growing threat against Jews on social media and in communities across the country," Robert K. Kraft, chairman and CEO of the Kraft Group, founder of the Foundation to Combat Antisemitism, said in a statement. "I have committed tremendous resources toward this effort and am vowing to do more. I encourage others to join in these efforts. My hope is this commercial will continue to enhance the national conversation about the need to speak out against hatred of all types, and particularly to stand up to Jewish hate."
Kraft is also the owner of the New England Patriots.