Media

GroupM strikes deal with A+E to fund diverse programming

GroupM struck a deal with A+E Networks to secure a first look for its clients on all of the media company’s sponsorship slots for its diverse programming. (Company logos. Photo: Unsplash)
September 14, 2023 01:30 PM

GroupM, WPP’s media investment group, is partnering with A+E Networks to secure a first look for its clients on all of the media company’s sponsorship slots for its diverse programming. The goal is to speed up the pace on projects that otherwise might slip through the cracks with the help of brand sponsorship dollars.

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