Over the weekend a post titled “Times Square with ad block enabled” was upvoted enough times to land on the homepage of Reddit; it featured a wry Photoshopped image of a mostly-erased Times Square, followed by plenty of comments from Redditors pointing out that others have done their own ad-free Photoshop jobs on Times Square over the years, making this basically a dreaded Reddit “repost”/rerun, even if the specific image served up was fresh. (Side note: “Ad Age imagines a world without ads—and it’s not cheap,” a cover story by yours truly, was published on Sept. 28, 2015, and it featured, yes, a photo illustration of Times Square with its ads blacked out.)