Media

Men’s March Madness ad inventory is virtually sold out as the live sports market frenzy continues

Paramount and Warner Bros. Discovery see faster ad demand for March Madness as live sports market rush continues (Photo by Michael Allio/Icon Sportswire via Getty Images)
PH
By:
Parker Herren
March 12, 2025 10:04 PM

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Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
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