Meredith Corporation, the Des Moines, Iowa-based media conglomerate, is doing something rather unexpected amid the coronavirus pandemic: It’s launching a new lifestyle magazine, Sweet July, in collaboration with Ayesha Curry.
The quarterly magazine, on selected newsstands this Friday and available for mail-order purchase online today, leverages Curry’s considerable multimedia heat; she’s an actress, TV host (“Ayesha’s Home Kitchen,” “The Great American Baking Show,” etc.), restaurateur, Instagram influencer (with 7.3 million followers) and New York Times best-selling author (“The Seasoned Life”)—and also happens to be one-half of a celebrity power couple (her husband is NBA superstar Stephen Curry).
“As the pandemic continues to affect the lives of our readers and their loved ones,” says Doug Olson, president of Meredith Magazines, “Sweet July’s uplifting approach to family, food and community creates a strengthened sense of togetherness that is needed right now.”