The National Football League is giving its broadcast partners two additional minutes of commercial inventory to sell during playoff games, the league confirmed.
While more ad inventory will air in all the playoff games, which start this weekend, it does not include the Super Bowl on CBS. The Wall Street Journal first reported the news.
The additional units come from converting some league and broadcaster promotional time, as well as creating more space, according to an NFL spokesperson.
“Due to strong demand from the marketplace, we worked with our broadcast partners to make additional ad units available for postseason games leading up to the Super Bowl," said the spokesperson.