Procter & Gamble Co. is joining Time in recognizing the 100 most influential women of the past 100 years with a special edition of the magazine and a documentary co-produced by filmmaker Alma Har’el’s production company JellyWolf and Time Studios.
The collaboration, announced Thursday and celebrated with an event in New York on Sunday, includes 100 original Time covers and profiles, one for each woman recognized. The effort is pegged to International Women’s Day, March 8, and the 100th anniversary of the 19th Amendment, which established women’s right to vote in the U.S.
The documentary remains in production with distribution details to be determined, says P&G Chief Brand Officer Marc Pritchard, though a sneak preview is planned at the Sunday event. It’s directed by Orian Barki and features deliberations by the selection committee on the impact each of the 100 “Women of the Year” had on the modern world. The committee included Har’el along with Katie Couric, Soledad O’Brien, Lena Waithe, Mj Rodriguez, Elaine Welteroth, Amanda Nguyen, Zazie Beetz and former Time Managing Editor Nancy Gibbs.
While P&G is backing the documentary financially, it won’t include advertising or content marketing for the company’s brands, Pritchard says. P&G brands including Olay, Secret and Pampers will be advertising in the special edition of Time, which includes a gatefold pull-out of the 100 covers featuring the honorees.