Revolt is partnering with Clear Channel to bring its morning radio show "The Breakfast Club" to Sean "Diddy" Combs' new cable network.
Revolt Adds Clear Channel Radio Show 'The Breakfast Club'
"The Breakfast Club," a music and interview show hosted by Charlamagne Tha God, Angela Lee and DJ Envy, will air live from 6 a.m. to 9 a.m. weekdays on Revolt starting in March 2014. "The Breakfast Club" has interviewed celebrities and musicians like Kanye West, Nicki Minaj and Chris Brown.
This is the first strategic partnership for the millennial-targeted music network, which began transmitting in October. By partnering with Clear Channel, Revolt CEO Keith Clinkscales said he hopes to harness the power of radio and Clear Channel's massive reach to promote the network.
A spokesman for Revolt declined to discuss terms of the deal.
The new morning show both helps fill a block of morning hours with original programming and fits Revolt's effort to play up live programming, which Mr. Clinkscales called more compelling for viewers. (NBC, among others, has come to a similar conclusion.)
Revolt has so far aired a mix of music videos and music and pop culture news, with shows like "In Harms Way," "Revolt Authorized" and "The Gate of Revolt." On Thanksgiving, Revolt aired a Mary J. Blige special, "A Mary Christmas," tied to Ms. Blige's recent album of the same name and hosted by Queen Latifah. The network is not yet rated by Nielsen.
Revolt introduced its website Revolt.TV last month, which is meant to be part of a cohesive experience whether a viewer is watching on TV, mobile or desktop computer. The site's news feed is designed to emphasize a single river of content with a bottomless scroll, a layout and reading experience the company said reflects the way millennials consume content. Revolt.TV also allows vetted viewers to submit content to appear on the feed, according to the company.