Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Verizon recruits Ricky Gervais to read the fine print; CDW helps get the band back together, despite creative differences; and Audi promotes its new A4.
Finally, Amazon's latest campaign for its Echo features two retired basketball players, with Steve Smith getting an assist from Alexa but no love from Grant Hill.