The Washington Football Team is bringing in what its says is the first chief creative and digital officer within the National Football League. The team named Will Misselbrook to the role on Tuesday, reporting directly to team President Jason Wright.
Misselbrook joins The Washington Football Team amid a massive rebrand of the franchise, which includes the selection of a new name and team identity. He will be charged with leading efforts around creative storytelling, digital sales and content monetization.
Washington dropped the long-controversial Redskins name and logo in July in the wake of social justice protests. In an effort to make fans part of the process, it has spent the past several months soliciting name suggestions and creative from fans, receiving nearly 40,000 submissions. It is chronicling the rebrand process on WashingtonJourney.com.