After dropping its first TV commercial during the Super Bowl, Quibi will air five new commercials during the Academy Awards on Sunday night.
Quibi is using the awards show to build brand awareness ahead of the streaming platform’s debut on April 6. It's an interesting strategy for a service that is positioning itself to audiences who don't watch much traditional TV.
The commercials are meant to show the service’s “immersive viewing experience while playing tribute to the rich history of Hollywood movie-making on Hollywood’s biggest night,” the company said in a statement.
Quibi, which is short for “quick bites,” will air one 30-second ad and four 15-second ads throughout the broadcast on ABC. The platform is designed for mobile viewing with content that can be watched in 10 minutes or less.