Media

Why Netflix’s WWE ‘Raw’ has advertisers divided—and what media buyers are looking for in brand deals

WWE “Raw” is Netflix’s first weekly ad-supported live programming (WWE)
PH
By:
Parker Herren
March 17, 2025 02:37 PM

Featured Stories

Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

EL
By:
Ewan Larkin
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
Agencies
What WPP’s next CEO will inherit and who could be in the running
BB
By:
Brian Bonilla
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EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
JS
By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now