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'BATMAN' RETURNS, ARMED WITH $125 MIL PROMOTION ARSENAL; AMOCO, KELLOGG, FRITO-LAY, TBS, TACO BELL JOIN CAPED CRUSADER FOR TIE-INS

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May 26, 1997 05:00 AM

Warner Bros.' $125 million promotion blitz for "Batman & Robin" will get into high gear in early June with TV ad campaigns from Amoco Corp., Frito-Lay, Kellogg Co. and Taco Bell.

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