(From l.) Barry Lowenthal, Tim Cook, Lisa Sherman, Jonah Disend and Aaron Walton (Lowenthal: Courtesy The Media Kitchen; Cook: Courtesy Apple; Sherman: Courtesy the Ad Council; Disend: Courtesy Redscout; Walton: D Dipasupil/Getty Images; 2018 New York Pride March: Lev Radin/Pacific Press/LightRocket via Getty Images. Composite by Ad Ag)