Coca-Cola is launching a socially responsible bottled-water brand in China that will fund projects to bring clean drinking water to schoolchildren in rural China. It's Coke's first initiative of its kind in any market.
Coca-Cola is launching a socially responsible bottled-water brand in China that will fund projects to bring clean drinking water to schoolchildren in rural China. It's Coke's first initiative of its kind in any market.
There are various ways marketers can evaluate their agency partners’ financial fitness.