Girl Scouts of the USA has announced plans to launch CircleAround, a standalone media company and online destination that will be a "compelling, inspiring and trusted content site for women," as well as generate profits to support the Girl Scout mission.
The CircleAround site, offering a variety of original content including blogs, videos, podcasts and galleries, will test launch on June 30 with the full launch set for early July.
Topics on the site include “Help your kids take action against racism” and "3 ways to make peace after yelling at the kids." The wellness section features articles on eating well, at-home workouts and self-compassion as self-care. There is advice-driven content, including articles on finances and career development in the work and money section, and departments featuring food, inspiration and the accomplishments of Girl Scout alumni.