Kobe Bryant, a global icon for the National Basketball Association, died in a California helicopter crash Sunday, according to multiple news reports. He was 41.
Bryant was on his way to a travel basketball game with his 13-year-old daughter, Gianna Bryant, when the helicopter crashed, sources told ESPN. Those aboard the helicopter also included another player and parent, ESPN reported; authorities said the manifest included nine passengers in all. The helicopter was traveling over Calabasas, California, when a fire broke out, sending the chopper to the ground, according to news reports.
Bryant, who joined the NBA straight out of high school, played his last pro game for the Los Angeles Lakers in April 2016, ending a 20-year career. He was passed by LeBron James only yesterday as No. 3 on the all-time NBA scoring list.
The final tweet on Bryant’s personal account referred to James’s achievement on the court yesterday.
Bryant was a marketing and creative force. He is a longtime Nike endorser and was known to help write his own ads. He was also an investor in BodyArmour and intimately involved in the sports drink’s marketing, sometimes collaborating with Brian Ford, a former Wieden & Kennedy copywriter with whom he has previously partnered on Nike.
