The NFL’s season opener on NBC attracted a far smaller TV audience than a year ago, held back by a busy schedule that included all major sports vying for viewers at the same time because of COVID-19 delays.
About 16.4 million people watched last night’s game between the Super Bowl champion Kansas City Chiefs and the Houston Texans on Comcast Corp.’s NBC network, according to early Nielsen ratings. That’s a 16 percent drop from the opening game of last season, according to Deadline. The total will likely grow when updated ratings come in later Friday.
The NFL is facing more competition in September than ever before because other sports were delayed by the pandemic. Last night’s programming included NBA and NHL playoffs. Baseball is in the home stretch of a shortened season, and the U.S. Open tennis tournament, which featured the star Serena Williams, is underway.