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USP'S BENEFIT STILL STANDS TALL IN NOISY 1990S: REEVES' CONCEPT, BORN IN '60S, IS CONSUMER-DRIVEN, MARKETING-LED

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March 03, 1997 05:00 AM

Featured Stories

Agencies
What WPP’s next CEO will inherit and who could be in the running

As Mark Read prepares to step down as WPP CEO, here's what industry insiders say about what's next.

BB
By:
Brian Bonilla
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EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
JS
By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Retail
Why Lowe’s is launching its first affiliate creator network with MrBeast
AP
By:
Adrianne Pasquarelli
Why Lowe’s is launching its first affiliate creator network with MrBeast