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USP'S BENEFIT STILL STANDS TALL IN NOISY 1990S: REEVES' CONCEPT, BORN IN '60S, IS CONSUMER-DRIVEN, MARKETING-LED
By:
March 03, 1997 05:00 AM
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WPP’s Mark Read stepping down as CEO
Read will remain in the role until the end of the year as the holding company looks for its next leader.
