Google documents leak—7 search secrets every content creator should know

More than 2,000 recently leaked Google documents gave everyone a look behind the SEO curtain. From Rand Fishkin’s SparkToro post to Erfan Azimi’s YouTube video and SearchEngineLand’s helpful summary, SEO pros raced to parse the materials. While the leak contradicts some widely held SEO beliefs that content marketers have lived by for decades, it also confirmed some important ways of working.