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Opinion

How CMOs are leading business strategy and brand growth in 2024

The marketing pendulum is flowing back to the aspiration of brands and the quality of their customer experiences. (Nuttapong punna/Adobe Stock)
JH
By:
John Harris
October 15, 2024 09:30 AM

The oft-cited data on declining CMO tenure belies an important fact: Two-thirds of exiting Fortune 500 CMOs in 2023 were either promoted to a new role within their company or moved to a new company in a lateral or step-up position, including chief growth officer, chief revenue officer and division president. We’re actually witnessing the rise, not the demise, of the CMO.

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