What Gen Z and millennials want from brands’ sustainability reporting

By some estimates, it will take just a decade for Gen Z to overtake millennials as the United States’ largest cohort, with an expected peak of 78 million people. Raised with the internet and now perpetually online, “digital native” Gen Zers and millennials are the savviest users of technology, accustomed to smartphones, unfettered access to information and rapid gratification.