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Opinion

Women in the Olympics—how brands can support female athletes beyond the Games

Procter & Gamble’s long-running “Thank You, Mom” Olympic campaign showcases important people in athletes’ lives and how their support fueled their success. (P&G)
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By:
Christine Guilfoyle
July 30, 2024 09:30 AM

This year’s Olympics will be a pivotal moment in history as female athletes seize the spotlight like never before.

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