Discovery Taps Wonya Lucas as CMO
Wonya Lucas has been named chief marketing officer of Discovery Communications. She was previously general manager and exec VP of the Weather Channel Networks.
Rodale has named Jim Berra senior VP-publisher, Rodale Online. Mr. Berra joined the publishing company in 2005 as senior VP-brand and customer marketing.
CNN International has promoted Max Raven to senior VP-U.K., U.S. and Scandinavia from VP-ad sales.
Brand-experience agency Method has appointed Robbie Vann-Adibe and Al Aguirre co-CEOs and created the role of chief experience officer for founder Kevin Farnham.
Active Marketing Group, a full-service integrated-marketing and consumer-promotions agency, has promoted former Reebok VP Steve Hagen to VP-general manager of its new Boston office.
Speedshape has named both Chris Hamer and David Pollock VP-client services. Mr. Hamer comes to the digital-technology company from OakView Strategic Advisors, a marketing consultancy group in New York, while Mr. Pollock joins from Right Hemisphere, a product graphics management company in California.
Interactive out-of-home media company Reactrix Systems has hired Neal Bangerter as VP-product management and Chris Betts as VP-corporate development. Mr. Bangerter was a business-development manager and product planner in Microsoft's entertainment and devices division, and Mr. Betts joins Reactrix from Hidden River, a telecommunications and internet-services advisory firm.