People on the Move: Thrillist Appoints Philippe Guelton President
Thrillist Media Group has appointed Philippe Guelton its first president. Based in the New York office, he will be responsible for overseeing content strategy across the organization and managing the editorial, marketing, front-end technology and product-development teams. Mr. Guelton brings more than 15 years of digital-growth experience, most recently as exec VP-chief operating officer of HFMUS (previously Hachette Filipacchi Media U.S.), where he handled all digital operations. During his eight-year tenure there, he was responsible for several key initiatives, including the purchase of JumpStart, the launch of Glo.com and the creation of the HFMUS Media Lab. After the sale of the company to Hearst in June 2011, Mr. Guelton served as an adviser to the president and CEO of Hearst Magazines to support the integration. He also handled the sale of the Cycle World brand to Bonnier last September.
Alison Adler Matz has been named senior VP-publisher of Martha Stewart Living Omnimedia's Everyday Food and Whole Living brands. She joins MSLO from Fairchild Fashion Media, where she was publisher of WWD Beauty, a trade title focused on the beauty business. She was also responsible for all beauty-industry advertising in WWD, WWD.com and Style.com/Print, and served as general manager of Fairchild's Summits division. Before that , the seasoned magazine executive held leadership roles at several Conde Nast publications, becoming publisher of Brides after serving as associate publisher at Glamour, Teen Vogue and House & Garden. Earlier in her career, Ms. Matz was associate publisher of Us Weekly.
Cablevision Systems has appointed Gregory McCastle president-Cablevision media sales. The company also announced that David Kline, who most recently led Cablevision media sales, is stepping down to pursue other opportunities. Mr. McCastle comes from AT&T, where he was senior VP-AT&T Services Inc. and a member of the senior leadership team of the AT&T Advertising Solutions organization. In his new role, Mr. McCastle will leadat Cablevision's advertising sales teams for local cable and advanced platform services; its local media properties, including News 12 Networks and Newsday Media Group; and New York Interconnect.
Ken Burbary has rejoined Campbell Ewald, where he was senior VP-chief technology officer-client operations, as chief digital officer. Mr. Burbary was most recently VP-strategy and analysis at Digitas. His many years of digital-marketing experience also include a stint as director-digital strategy and social media, advisory services, at Ernst & Young.
Clear Channel has tapped Radha Subramanyam as exec VP-sales and marketing research for Clear Channel Media and Entertainment. She will be responsible for developing, aggregating and analyzing consumer data, as well as building and leading a new team of research professionals to obtain audience and consumer analytics. Ms. Subramanyam was most recently senior VP-media and advertiser insights and analytics at Nielsen. She also served on the leadership team of social-media insights-and-analytics consultancy NMIncite, a Nielsen-McKinsey joint venture. Ms. Subramanyam was previously VP-head of corporate and media Research at Yahoo, and before that headed various research and planning departments for MTV Networks. She began her media career at NBC Universal after serving on the graduate faculty of New York University.
Sterling-Rice Group, a Colorado brand-strategy, innovation and creativity firm, has hired Barbara Hagen as managing director. Ms. Hagen is a branding veteran who has successfully launched and revitalized products for General Mills, Bristol-Myers Squibb Consumer Products, Johnson & Johnson Consumer Products and Microsoft's Games/Xbox Division. She will be charged with creating new business relationships and expanding SRG's living-well growth areas, which include packaged goods, health and beauty care, over-the-counter and retail. Ms. Hagen was most recently at Target , where she led all marketing for the hard-lines categories, including sporting goods, household, and baby- and personal-care products. She started her career at Ogilvy & Mather, New York, leading media planning for clients such as American Express and Kimberly-Clark.