Subscribe to us on Apple Podcasts, check us out on Spotify and hear us on Stitcher. This is our RSS feed. Tell a friend!
As the severity of the coronavirus outbreak began dominating the news early last week, brands at first took a cautious approach. PR pitches slowed to a trickle and social media posts tapered off. But this week, brands are not holding back, with seemingly every marketer trying to get in on the conversation, whether that means ramping up philanthropy or putting out ads to show how they are responding.
